In SEO, there are two types of links – dofollow links and nofollow links. A nofollow link is a type of link that instructs search engines not to follow the link and not to pass on any link equity to the linked website. In other words, nofollow links do not directly improve a website’s search engine rankings.
When a search engine crawls through a website and finds a nofollow link. Hence it does not follow the link to the linked website and does not pass on any link equity. This means that the linked website does not benefit directly from the nofollow link in terms of search engine rankings. However, nofollow links are pretty useful for SEO in other ways.
Where To Use The Nofolow Link?
Here are some of the most common places to use the nofollow internal link or outbound link.:
1. User-Generated Content
User-generated content such as comments on blog posts, forum posts, and social media posts can often contain spammy links that can harm a website’s search engine rankings. To prevent these links from passing on any link equity, website owners can use nofollow tags on the links. This helps to prevent spammy links from harming a website’s search engine rankings.
2. Advertising
Paid advertising such as Google AdWords and Facebook Ads often include links that are marked as nofollow. This is because search engines do not want to give any preference to websites that are paying for advertising. By using nofollow tags on advertising links, search engines can ensure that paid advertising does not impact a website’s search engine rankings.
3. Affiliates
Affiliate marketing involves promoting other people’s products and services in exchange for a commission on sales. When promoting affiliate products, website owners can use nofollow tags on affiliate links to prevent them from passing on any link equity. This is important because search engines do not want to give any preference to websites that are promoting affiliate products.
4. Untrusted links
When linking to websites that are untrusted or have low-quality content, website owners can use nofollow tags on the links to prevent them from harming their own website’s search engine rankings. This is important because search engines consider the quality of the websites that are linking to a website when determining its search engine rankings.
5. Press releases
Press releases often contain links to the company’s website or other websites. To prevent these links from passing on any link equity, website owners can use nofollow tags on the links. This is important because search engines do not want to give any preference to websites that are promoting themselves through press releases.
How To Add The No Follow link In Your Content?
To add a nofollow link to your content, you can follow these steps:
Step 1: Open the page or post where you want to add the nofollow link.
Step 2: In the content editor, highlight the text or image that you want to turn into a link.
Step 3: Click on the link icon in the editor toolbar. It usually looks like a chain.
Step 4: In the link dialog box, enter the URL of the page you want to link to in the “URL” field.
Step 5: Click on the “gear” icon to the right of the URL field to open the “Link Options” panel.
Step 6: Check the box next to “No Follow” to add the nofollow attribute to the link.
Step 7: Click “Apply” to save the changes and insert the nofollow link into your content.
Do follow To No follow Conversion
Want to know how to make a link nofollow? By following these steps you can convert any dofollow links into nofollow.
Step 1: Open the webpage where the do-follow link is located.
Step 2: Locate the HTML code for the do-follow link.
Step 3: Change the “rel” attribute of the link from “dofollow” to “nofollow”.
Step 4: Save the changes and update the webpage.
Conclusion
It’s essential to note that adding only the nofollow links does not improve a website’s search engine rankings. And they are still valuable for SEO strategies. For example, nofollow links can help to drive traffic to a website, which can improve its overall search engine rankings. Additionally, nofollow links can help to build relationships with other websites in the industry, which can lead to more high-quality dofollow links over time.
Read Also:
- What is Link building?
- What are the advantages of link building?
- What Are Backlinks In SEO?
- What Are High-Quality Backlinks And Low-Quality Backlinks?
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