Introduction
In SEO, there are two types of links – do-follow links and nofollow links. A dofollow link is a type of link that allows search engines to follow it and pass on link equity to the linked website. In other words, dofollow links are valuable for SEO because they help to improve a website’s search engine rankings.
First, we are going to start with what is a dofollow link and how it is going to perform.
What Are The Functions Of The Do Follow Links?
The main function of dofollow links is to pass on “link juice” to the linked website. Link juice refers to the SEO value or authority passed from one webpage to another through hyperlinks. When a web page links to another webpage using a dofollow link, it passes on some of its authority to the linked webpage.
Advantages Of Do Follow Links
When a search engine crawls any website and spots a dofollow link, it follows the link to the linked website and indexes it.
The search engine also considers the linked website’s content and other factors when determining its search engine rankings. This means that the more high-quality dofollow links a website has, the more likely it is to rank higher in search engine results pages (SERPs).
Now let’s see the next part where we are going to describe how to check if a link is dofollow or no follow.
How To Know The Type Of The Link?
We all know not every dofollow links are equally important. Only authority sites that do follow links are authentic and ensure you the best possible results.
Here are some of the checking processes. By following these checking processes you will know whether these links are valued or not.
Inspect Element:
Right-click on the link and select “Inspect Element” from the context menu. Look for the “rel” attribute in the HTML code that appears in the console. If the “rel” attribute is set to “nofollow,” then the link is nofollow. If there is no “rel” attribute or the “rel” attribute is set to “dofollow” or is not set at all, then this is a dofollow link.
Use A Browser Extension:
There are several browser extensions available that can highlight nofollow links on a webpage. For example, the “NoFollow” extension for Chrome and Firefox can highlight nofollow links in red.
Use An Online Tool:
There are also several online tools available that can check if a link is dofollow or nofollow. For example, the “Check My Links” Chrome extension can check all links on a webpage and highlight nofollow links in red.
Where To Use The Do Follow Links?
Dofollow links can be used in a variety of ways to improve a website’s search engine rankings. Here are some of the most common places to use dofollow links:
1. Guest Posts
One of the most effective ways to build high-quality dofollow links is through guest blogging. Guest blogging processes work through writing high-quality content for another website in exchange for a dofollow link back to your own website.
When done correctly, guest blogging can help to build relationships with the same niche and different websites in your industry and improve your search engine rankings.
2. Infographics
Infographics are highly visual pieces of content that can be used to convey complex information in an easy-to-understand way. Infographics can be a great way to attract dofollow links, as they are often shared on social media and other websites. When creating an infographic, it’s important to include a dofollow link back from your website in the embedded code.
3. Broken Link Building
Broken link-building techniques are the strategies for finding broken links from other websites. And it offers to replace it by linking to your own websites.
This can be an effective way to build high-quality dofollow links, as it provides value to the website owner and helps to improve their user experience. When using broken link building, it’s important to ensure that the broken link you are replacing is relevant to your website’s content.
4. Social Media
Social media platforms such as Facebook, Twitter, and LinkedIn can be a great way to attract dofollow links. By sharing high-quality content on social media, you can attract shares and likes that can help to improve your search engine rankings.
When sharing content on social media, it’s important to include a dofollow link back to your website in the post.
5. Content Marketing
Content marketing involves creating high-quality content that is designed to attract links and shares. By creating valuable content such as blog posts, videos, and podcasts, you can attract links and shares that can help to improve your search engine rankings.
When creating content, it’s important to focus on providing value to your audience and to include a dofollow link back to your website in the content.
Conclusion
It’s important to note that while dofollow links are valuable for SEO, they should not be the sole focus of your SEO strategy. Instead, it’s important to focus on creating high-quality content and building relationships with different websites in your industry. By doing so, you can attract natural, high-quality dofollow links that can help to improve your search engine rankings over time.
Read Also:
- What is Link building?
- What are the advantages of link building?
- What Are Backlinks In SEO?
- What Are The Types Of Backlinks In SEO?
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