A secondary dimension also further indicates the additional criteria that one is able to add for the analysis of data. This is done so because the user then would be able to learn even more about the website.
The secondary dimensions create various subsets of the data for finding nuances. In this article, I will be discussing what is a “secondary dimension” in Google Analytics, and other things related to it.
Keep reading till the end to find out more information on the same!
About Secondary Dimension
Wondering what is a “secondary dimension” in Google Analytics? Well, the secondary dimension of Google Analytics directs the additional parameters that are added to the data analysis. For precise information about a site’s visitor-related activity on a website or a product.
The secondary dimensions create the subsets of data for finding nuances.
For instance, new users in the region of South America can have business interactions with you. The website is different for new users that come from East-Asian countries.
Getting to learn about these differences is going to tailor your site content, digital marketing, and various customer experiences for the various user personas.
Benefits Of Using Secondary Dimensions
If you narrow down your product analysis then it is going to reveal the important data that you might otherwise miss if you only stick to reviewing reports with the help of primary dimensions.
The Google Analytics’ secondary dimension feature also aids in the comparison of data sets to understand the user behavior across the several subsegments of the audience.
Here are a few instances where the secondary dimensions are going to aid you in providing additional insights. You will generate a better concept of what is a “secondary dimension” in Google Analytics.
Becoming Aware Of The Issues Related To Website
If your product team wants you to know the recent feature updates that would lead to increased engagement. Then they would review the metrics regarding user engagement with the month being the primary dimension.
Whereas the secondary dimension would be the device category.
If the team only had assessed the engagement prior to and after the updates, they would be able to see the change but wouldn’t necessarily understand the details.
Then there comes the importance of breaking down the data further into each device type. All of these together are going to help the site owner strategize effectively.
Learning To Use The Resources In An Effective Way
Looking at the audience’s location who fits into the category of being the most profitable is very important. They fit into the category of profitable user segment.
Adding a secondary dimension would be more beneficial as well, as that would help the users identify the highest-performing campaigns.
This would effectively help in deciding which landing pages to direct the traffic received from the website too.
Analyzing Of The Sales Funnel
If the sales team likes to analyze the sales funnel to find correlations between the items that customers purchase and their traffic sources.
The team would need to look at the three important metrics – total sales, add-to-cart rate, and items viewed. After that, one needs to set the item category as the primary dimension. The secondary dimension would be the medium/session source.
Steps To Setting Up Secondary Dimensions In GA
Here is a list of steps that you can follow to set up the secondary dimensions through Google Analytics:
Step 1
First and foremost, you would need to choose your GA report. You can access the detail reports panel by just clicking on the report icon which is located on the dashboard’s left side.
Then choose the report that you want to view. A few examples of reports like user demographics and visitor acquisition. You need to make sure that you are setting the date range.
Step 2
Each of the detailed reports has a default dimension that a user can change. When you want to add a secondary dimension, you would need to head over to the right of the “primary dimension”.
Step 3
Then, you would need to browse the secondary dimensions category-wise, like the geography and demographics, or even make use of the search bar.
Step 4
Then you will be able to / need to select the secondary dimension that you want to add. The report would then automatically add updates from the dimension that you want to add.
FAQs
Here are some of the most frequently asked questions regarding what “secondary dimensions” are in GA:
- What are Google Dimensions?
A: The dimensions refer to the attributes of data. For instance, the city dimension indicates the “origin city” – from which an event originally comes. The dimension values that are provided in report responses come in the form of strings.
- What are some examples of dimensions when it comes to Google Analytics?
A: There are certain predefined Google Analytics Dimensions that get used as a default when creating reports.
- How many dimensions are there in Google Analytics?
A: In total, there are about four dimensions of Google Analytics.
To Wrap It Up!
That was all for information regarding “What Is A “Secondary Dimension” In Google Analytics”. Thank you for reading up till here. I hope you found the information useful. Let me know in the comments your thoughts on the same.
Read Also
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- Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?
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