Keep reading till the end to find out more information about the same!
About Google Search Campaigns
Search Campaigns are textual ads that appear on the search results and let businesses and companies reach people for the services and products that they have to offer. It is also great for driving traffic to a website, making sale conversions, and also showing the ads to people who actively search for a company’s offered services and products.
Types Of Search Campaigns
There are a lot of Google Search Campaigns which suit the needs of the different types of businesses available out there. Here is a list of the types of Search Campaigns which are most commonly offered by Google:
Search Campaigns
Here, the user bids on the keywords which are relevant to the offer so when the people search for something related to those particular keywords on Google, the ad that they put up would show up at the top of SERP.
Smart Campaigns
These forms of campaigns are both curated and managed by Google itself. The user just has to provide some crucial information during the process of setup. These campaigns effectively set up advertisements for businesses across Maps, Google Search, and other related platforms like Youtube, etc.
Local Services Campaigns
The various businesses complete their profile on Google Business and then go through a very wide verification process. After being approved, the ad then appears with a check mark or a green badge. The owner of the ad only has to pay when a customer contacts them through their ad.
App Campaigns
These ads get created by using images and text which are provided in the listing of the application store. Then the owner of the as decides on other settings like location or budget. Google takes the information of these campaigns and settings – and provides the businesses who invest in them – the best way of serving the application ad.
There are a lot of app campaigns that work in driving beneficial results for businesses. A company would need to properly strategize for driving positive results.
Video Campaigns
Businesses with products that are hard to describe or have complex offers can benefit from video campaigns. These campaigns effectively explain the offer to the audience. To create a successful video campaign, high-quality video content is essential, and using an online video editor can help achieve this.
Just because the functionality of the Display campaigns is similar to the display campaigns, this type of campaign for Google Ads can also be considered ideal for people who are especially looking for driving brand awareness to specific target markets.
Tip: If you have missed out on my answer on what is the key value proposition of Google search campaigns then make sure to go back and give it a read.
Shopping Campaigns
The Shopping Campaign bases itself on the product feed which you provide – it lives in the Google Merchant Center. The shopping feeds hold all of the product information, including attributes of the product – like quantity, price, color, and more.
Google then creates these shopping ads and selects the best time to serve them on the search engine result pages.
Display Campaigns
The Display campaigns work by targeting topics, audiences, and topics. The biggest benefit of this is the fact that they drive more brand awareness due to them achieving high volumes of relevant impressions.
An increased brand awareness positively leads to even better results along with the other campaigns. A Display Ad has the potential to trigger even more branded searches which can then boost the search campaign.
Performance Max Campaigns
These campaigns work after a company gives the main goal with the information and assets about a company’s services and products – so that the platform can automatically generate the ads across all of the available placements.
This lets Google make use of machine learning for identifying the best of the best-performing asset placements and combinations.
Local Campaigns
In these campaigns, one links their Google Business Profile to the account for ordering and promoting services – across all of the service locations on the search network, Google Maps, Gmail, and Youtube.
This is very similar to a few of the campaigns which are based on cross-placement – where a user does not get a lot of control over how an ad serves or looks since they are just adding budget, uploading assets, and also inserting just a few texts. Google makes use of the information that a business would provide and then knows how to best make use of serving local ads.
Discovery Campaigns
This is very similar to the other campaigns which are run by Google. One can have a say in the assets about the ads which appear across all of the feed placements of Google for increasing the discoverability of services and products.
To Wrap It Up!
As with any other marketing effort, it is going to take some time to see results. You need to remember that you are holding out patience when getting started with these forms of campaigns.
That was all for information regarding what is the key value proposition of Google search campaigns.
Thank you for reading up till here. I hope you found the information useful.
Additional:
- Why Is Reputation Management Important For Your Business?
- Which of the following is not a component of Google display ads’ value proposition?
- Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?
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