Explanation:
Adjusting keyword bids in Google Ads from Google Analytics is the answer when linking a Google Ads account to google analytics, which is not possible.
When you link the Google Ads with Analytics, you can
- Import the analytics metrics like bounce rates, and averages. Session duration and page sessions into the Google ads account.
- Your Google Ads remarketing will go to enhance.
- You can also import the analytical goals and e-commerce transitions into your Google Ads accounts.
- You cannot adjust keywords bids in Google ads from analytics.
Why Should You Link A Google Ads Account To Google Analytics?
When you link Google Ads and Google Analytics, these two platforms are exchanging valuable data. That will allow you to utilize both and have maximum benefits.
Here are the advantages of linking the Google ads accounts and Google Analytics.
1. Get A Big Picture
By using Google Ads you can drive more traffic to your websites. For analyzing the traffic and monitoring the ad results.
When you link with Google Analytics you will get a better performance result. You can compare your paid advertising efforts with the other marketing channels.
2. Access To The Engagement Metrics
There are certain metrics that you can access by linking your Google ad account and Google Analytics.
Page bounce rate, page views, page stay time, etc you can access all of these metrics from Google ads user interfaces. The landing page viewers’ numbers and ads engagements metrics are also available for the users.
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3. Improve Google Ads Reporting
Google Ads metrics can tell you about the visitor’s behavior. If you want to see and measure the ads’ performances along with the bounce rates you will get better ideas when you link the Google Ads and analytics.
You will get an idea of why visitors are bouncing away from your sites. You can compare your traffic quality and conversion rates.
4. Increase Visual Analysis
Visualizations are impacting the ad’s performance. It will be much easier when you get the insight from the data. And this linking is setting up the ambiance and the parameters where you will get profound ideas with a single glance.
The great benefit of google analytics and Google ads linking is it gives you the whole data access to the visualizations. It will allow marketers to explore ongoing trends through keyword research and user behavior analysis.
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5. Conversion Drivers
When you are tracking several conversions in Google Ads it will give you very little confusion. But after linking your Google ads with the analytics you will get the whole impression of the Google Ads reports.
Analytics allow you to filter the data in various fields and levels. After you link these two you will get a more profound idea about the performances of the conversion rates. You can finalize your future campaigning strategies when you already know how it’s performing.
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6. Understand The Customer’s Journey
The customer’s journey means the mapping which leads you in the directions where your audiences are going. When you link these two you will understand how your audiences are performing.
You will get the data and the metrics that will show the path by which you can increase your return on investments. These mapping also help you to create feature ad campaigns.
7. Performance Analysis
With the help of linked accounts, you can measure the performance of the analysis in Google Analytics. When you have the linked account. You will get a better idea about your ad’s performance.
You will get all sorts of key data from these linked accounts. These are the following data that you get from the linked accounts actual cost of the Google ad campaigns,
Adgroup and keywords. Individual keywords performances.
In Conclusion:
Now you get a more clear and more profound idea about when linking a Google ads account to google analytics, what is not possible? Linking your ad words and the Google Analytics accounts ensures better performance data management. If you want to improve the performance of your websites and business this linking will help you to generate your future business planning.
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