Keep reading till the end to find out more information on which default traffic source dimensions does google analytics report for each website visitor!

About Google Analytics

Google Analytics is a very popular web analytics service that is offered by Google and which also tracks reporting website traffic and also mobile traffic and events. It works as a major platform presently under the Google Marketing Platform brand. 

How Does It Work?

Google Analytics is such a platform that collects data from apps and websites for creating reports which provide insights into a business. Here are a few ways how Google Analytics helps a website:

Measures A Website

For measuring a website, the first thing one has to do is create a Google Analytics account.

After that, the user would need to add only a small piece of measurement code in Javascript format about each page of the site.

Every time that a visitor visits a web page, the tracking code would then collect information about how exactly a user interacts with a given page. 

Let’s take the example of Google Store, the measurement code is going to show the number of users who visited a page that sells homeware as compared to a store that sells drinkware.

It could also indicate the number of users who have bought an item – any product of sorts, by tracking whether or not the visitor made it to the confirmation page. 

The measurement code is also going to collect information from the browser like the type of browser that is being used, the language setting, the operating device, and its system.

It can also collect information like the traffic source, which brought the users to the website in the first place. It can be anything – an email marketing campaign, an advertisement, or a search engine. 

Tip: If you have missed out on my answer on which default traffic source dimensions does google analytics report for each website visitor then you can go back and give it a read.

Processes Data And Gives A Report

When the measurement code collects the data, it then packages the information also sends it back to Analytics for it to be processed in the form of reports.

When Google Analytics processes the data, it clusters up the information and then organizes it all based on particular criteria – whether the device of the user is a desktop or mobile.

It even takes up information like the type of browser that the user might be using.

There’s also the presence of configuration settings that enable a user in customizing how the data needed to be processed.

After the Analytics processes the data, it then stores the same data in a database where it cannot be changed.

Hence, when setting up your configuration, you need to remember not to exclude any data which you want to analyze later on.

Steps Of Setting Up Google Analytics 

Creating a Google Analytics can most of the time seem like a complex process. It has a very useful nature nonetheless.

After setting up a Google Analytics account, one can gain lots of crucial information very quickly. 

Here is a list of steps that you need to follow to get started with a Google Analytics account:

1. Set Up A Google Account

First, you would need to set up a Google Analytics account. If you have a Youtube or Gmail account – then that would indicate you have a Google account already.

But it is still recommended that you set one up specifically for this. For example, you could name it this way yourbusinessname@gmail.com. That is also going to work just as well.

2. Log In

After you are done creating your Google Account, you would want to go to this site: www.google.com/analytics – from here you can sign up for a new account for Google Analytics. 

3. Set Up Your Profile

The account name that you are going to sign up with should be your business name. Next, you would also have to name the website that you are going to track – this is going to be very important as there will be different websites for your business.

After that put in the URL of your website that you want to track. 

You would also need to select the category which fits the niche of your business website. Remember to pick out the timezone as well. 

4. Privacy And Information Sharing

You would need to choose the data that you are willing to share with Google. The more information that they have about your site, the more they will be able to track and analyze your website better. Make sure to read through the terms of service carefully. 

5. Tracking Code

Next, you would need to go to the page where you are going to get the tracking code of the website. This also needs to go on every page of your website.

For this reason, it is recommended that you add the code to your website. If you are somehow unable to perform it, then you can send the code to your website’s developer and make them add it. 

To Wrap It Up!

That was all for information regarding Google Analytics and other things related to it. Thank you for reading up till here.

I hope you found the information regarding “Which default traffic source dimensions does Google Analytics report for each website visitor” useful.

Read Also

1. How Does Google’s Algorithm Work?
2. How To Analyze A Website?

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