Medium, source, and campaign parameter is the right option of which three campaign parameters are recommended to manually track campaigns. For a better understanding let’s see first what are the advantages of manual marketing campaign tracking.
Pros Of Manual Marketing Campaign Tracking
For tracking the custom marketing campaigns in Google Analytics you need to use campaign tags. These tags allow you to evaluate the marketing performance. These tags are called the UTM tags.
When you combine the campaign tracking with the conversion metrics you get a better overview of the performances of the campaigns. But why a manual one when there are multiple options for the other tagging type options?
A Better Understanding Of The Marketing Channels:
When you are using these tags you will get a better understanding of the marketing channels. You will get ideas about traffic, engagements, and conversion rates. This information helps you to evaluate the performances of the campaigns.
Increase Your Campaign Transparency:
When you are tracking the performances of the campaign you will get ideas about your campaign’s transparencies. When you know about the campaign performances you can develop more profound marketing strategies.
Increased ROI:
Through manual tracking of the campaigns, you can see which campaigns are the best performing. Based on this information you can see which are the best areas to invest in. Then you can optimize your campaigns to have better results.
To The Point Reporting:
UTM tags track the reporting and evaluate the performance of your ad campaigns. So if you like to have an elaborate report and minimize the chances of human errors then these data are always going to help you in making more profound decisions.
Improved Collaboration:
When you use the UTM tags it will help your team members to collaborate. Even beginners can handle the analytical platform. It makes sure each one of the teammates is on the same page regarding campaign performances.
If you want to optimize your marketing campaigns these parameters are going to be the perfect tool. You will get more data-proven insights that help you to get the best-desired results.
Now you know what are the advantages of manual tracking. Let’s move on to the part where I am going to describe the performances of each parameter.
Consider Reading: Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?
What Are The Functions Of Medium, Source, and Campaign?
Source, medium, and campaign is the answer to which three campaign parameters are recommended to manually track campaigns. Let’s see what are the basic functions of these three campaign parameters.
utm_source
When you want to define the sources of campaigns this parameter must be. The sources of ad campaigns are important to understand the sources from where you want to see your ad. If you are posting the link on Facebook your ad source will become facebook.com.
utm_medium:
This parameter will allow us to define how the message was going to be delivered. That means in what types of medium your viewers are going to see these messages? This will help you to modify your ad content as per your requirements.
For example, if the link is going to shred from the social media platform you have to make the changes accordingly. If your ads are going to be shared from any search engine platform then features will be different.
utm_campaign:
utm_campaign used to reach out to the marketing campaigns. These marketing data are helping you to understand how your marketing campaigns are performing. You also can understand how your paid marketing campaigns are performing. The campaign mediums are used to state the type of advertising campaigns which are using URLs.
Bottomline:
Hope now you get the answer for which three campaign parameters are recommended to manually track campaigns. These three campaign parameters are helping you to monitor every performance of your ads. For manual tracking, these campaign parameters are adding advantages to your ad performances. When you are tracking every performance this data research is going to help you to create better marketing strategies.
Additional:
- What Is Lead Generation?
- How Does Google Ads Generate Responsive Search Ads
- When Linking A Google Ads Account To Google Analytics, What Is Not Possible?
About the Author
